Web 3.0 Bombs Among Bloggers
Web 3.0 is dead on arrival. In Sunday's New York Times, respected technology journalist John Markoff detailed the coming of Web 3.0 — the movement to imbue digital data with meaning so that it can be better understood by computers — and the blogosphere shot the idea down in cold prose.
"There's no story here," states blogger Robert Scoble, pointing to Valleywag's similar dismissal. "Web 3.0 does not validate," says blogger Nick Bradbury.
Publisher and Web 2.0 Summit co-founder Tim O'Reilly says Markoff's description of Web 3.0 really describes Web 2.0, although he endorses the idea that "building systems that combine human and machine intelligence is a huge part of the oncoming future."
That's a safe bet — the notion that people and machines will work better together as time goes on isn't exactly going out on a limb. But it's also a far rosier view of machine intelligence than is warranted by reality.
Web 3.0, also known as the semantic Web among those with a strong stomach for jargon, has far more to do with search technology startups struggling to emerge from Google's shadow and get funded than with anything else. These companies generally begin with the premise that search doesn't work and proceed to argue that some new technology will answer search queries with something better than a 20-page list of search results.
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