The Mark(eting) of the Beast
The conclusion of this article about the marketing of Tuesday, June 6, 2006 — a day numbered 666 (minus some intervening characters) like the biblical beast — is just too amusing to let pass. After detailing various cynical ploys in the works to wring money from those who are simultaneously religious, superstitious, gullible, and fond of cinematic bloodshed, USA Today writer Laura Petrecca tosses off this gem of an ending:
Alisa Naceille was due to have her baby by cesarean section on Tuesday, but her husband, Peter Kuhn, had worried about the date. On her way to a checkup, she passed a billboard that read: "You Have Been Warned 6+6+06." She didn't realize it was an ad for The Omen; her first thought was, "This must be a sign."The surgery is now scheduled for June 7.
