03/ 8/06

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Google Settles Click-Fraud Case

Google associate general counsel Nicole Wong reports that Google is about to settle its click-fraud case with Arkansas-based Lane's Gifts. That's good news for Google in that it keeps the extent of click-fraud under wraps. It's somewhat good news for advertisers, who can claim refunds back to 2002. Of course advertisers still have to ask for the refunds to get them. The $90 million Google has set aside to reimburse click-fraud victims is chump change compared to its potential liability if the percentage of fraudulent clicks is anywhere near the 35% figure some say it is.

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