11/14/05

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Boycott Sony, Buy an iPod

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Print magazines, unlike a lot of online publications, often have someone scanning the juxtaposition of editorial and advertising to avoid situations seen in the Wired News screenshot above, where the interplay of prose and pitch suggest coordination. Back in 1995, when I was working at Wired, something similar happened. The magazine published a special edition, Wired Scenarios, in which a future terrorist incident was depicted using a Cathay Pacific jet and a Photoshopped explosion. Cathay Pacific, as it happened, advertised in the magazine, was none to keen to see its brand blown up. Wired apologized, but shortly thereafter the Cathay Pacific account crashed and burned.

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