10/19/05

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Mac-Using Journalists Accused of Bias

John C. Dvorak claims journalists treat Microsoft unfairly because " today's newspaper and magazine tech writers know little about computers and are all Mac users. It's a fact."

Let's set aside the fact that Dvorak deliberately crafts incendiary columns to get attention.

Let's look at his connection of cause and effect.

He writes, "There are entire newsrooms, such as the one at Forbes, that consist entirely of Macintoshes. Apparently nobody but me finds this weird. Even Jack Shafer, who recently wrote about Apple's skewed coverage in Slate fails to point out the connection between the skewed coverage and the existence of this peculiar conflict of interest based on the national writers' use of Macs. I often confront these guys with this assertion, and they, to a man (I've never confronted a female reporter about this), all say that they use a Mac "because it is better." Right. And that attitude doesn't affect coverage now, does it? "

Nor, apparently, does Dvorak's belief that he knows better than "writers [who] know little about computers."

As Dvorak sees it, using products of a particular brand creates a bias in favor of that brand.

That does make me wonder what operating system Dvorak and the rest of PC Magazine uses.

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