Infantvertising
Two Connecticutt inventors have applied to patent a mascot mobile. No, not a vehicle for people dog suits, but the sort of mobile one might find in a nursery, suspended over a crib to occupy stimuli-deprived infants.
So what exactly is a "mascot mobile"?
A crib mobile is provided which contains a plurality of figures which are a mascot for an institution such as a university or college or a figure associated with a professional baseball team. ... The crib mobile also has a mechanism for playing a song associated with the particular sports team, the particular institution, or the particular sport.
It is, in other words, brand-building for babies.
As the patent application puts it, "there remains a need for newer mobiles which are attractive to consumers and which build loyalty between consumers and certain institutions and/or professional sports."
