Ad Firm to Suspend Images
Ad Firm to Suspend Images Mid-Air with New Device
Shoppers may soon see images of advertised products floating in mid-air, a Hungarian-U.S. firm said on Monday at the unveiling of a new projection device.``This innovative new media is based on American hardware and Hungarian software,'' Csaba Rakosy, managing director of Holomedia, told a news conference. An appliance the size of a vending machine projects still or moving images about 16 inches in size which the human eye perceives as floating in mid-air, offering what developers say is a very effective marketing tool.